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Zhong Can Yi Jiu – The Chinese Cuisines meet Italian wine guide 2020 Edition (www.zhongcanyijiu.com.cn), which will be released in next November, will include a special section dedicated to the pairings of Chinese cuisine with autochthonous wines. The goal of this section is to engage with the young-adults market in China. “The young-adults, which are in big numbers, are more and more interested to the wine culture, they are the right target for Italian wine”, thinks Ian D’Agata, respected wine-writer and director of the “Vino di Collisioni” project, as reported by the italian webzine WineNews. D’Agata suggests to offer “Trebbiano Abruzzese, Pampanuto, Semidano, Freisa, Schioppettino and Grignolino”, to the Chinese young adult market, which is curious but has less spending power than “the older and wealthier customers” who drink Franciacorta and Trentodoc, Barolo and Brunello di Montalcino (also included in the guide).
Particular attention will be given by Zhong Can Yi Jiu to the sparklings from autochthonous grapes.
The webmagazine Wine Meridian has just wrote that 2019 “is the year when the sparklings are ready to conquer the first places in the China wine market”. They are wines leading the way even “in the second and third tiers cities” and “because of cheaper prices they have higher margins compared to competing products like beer”. The young-adults, according to D’Agata, are an “important market that we have to follow patiently” especially in “lean cows periods”. The new generations, however, the millennials, they increasingly like also red wine. Wine Meridian notices that in China the consumption is “growing in between the new generations that are starting to appreciate the art of drinking wine but have a lower spending power"
Links to the articles:
Wine Meridian: http://www.winemeridian.com/news_it/quali_sono_le_tendenze_per_il_2019_in_cina__3331.html