The official New China News Agency (Xinhua) has published an article in recent days that reaffirms the importance of China for the recovery of agriculture in Italy. Among the others, they interviewed some analysts including Denis Pantini, head of the agro-industry division of Nomisma: "All export markets are important but in the case of China there is a huge space for growth," Pantini said to New China News Agency, mentioning the wine market as an example. "Before the pandemic, the import of Italian wine represented only about 6% of the Chinese market; food products about 2%. These figures demonstrate the great potential out there ". Also Giorgia Palazzo, partner of Expense Reduction Analysts, reiterated to New China that Italian agricultural producers must pick up from where the crisis caused by Covid-19 stopped them. "Wine, cheese, sausages, and other similar products were in robust growth last year, before the Coronavirus slowed the economy down sharply." Pantini and Palazzo in the article agree that a robust initiative is needed to update the Made in Italy brand, which is already strong in China.