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The wine market in Russia is led by the Millennials from Moscow and St. Petersburg

07/04/2021 15:20

“Russia Wine Landscape 2021”: pandemic slows down long-term growth, excise duties weigh. Italy leader in expeditions and in the imagination.

On the one hand, long-term growth is constant, guided, as in more mature countries, by the middle class and the Millennials of the two big cities, Moscow and St. Petersburg, therefore categories of consumers who, in their pantheon, have the wine is also stable. On the other hand, however, the pandemic in Russia has affected as much and more than in the rest of the world.




Italian Wine Trends is a newsletter published by The I Factor Ltd, the company that manages the Italian Wine Crypto Bank and the Zhong Can Yi Jiu Program - Chinese cuisines meet Italian wines